We have been working closely with Forest Products for almost 25 years, supporting them with digital design, print and marketing solutions. This longstanding relationship built on trust, reliability, and a deep understanding of their business meant we were the natural choice when it came to delivering a new, fully customised eCommerce website.
The new website needed to support their growing operations while streamlining online sales processes for both retail customers and trade clients.
We also designed a new logo and supplied all the new signage and associated material when Forest Products rebranded a few years ago.
Scope
- Ecommerce Integration
- Advanced Custom Fields
- Variable Products and Import routines
- Developing a Quotation system for orders
Special Requirements
Contemporary Design
To meet Forest Products’ operational needs and growth strategy, Artytype implemented the following features:
-
Custom Import Routines
Developed tailored import scripts to streamline the integration of large and varied product datasets, including product attributes, stock levels, and pricing tiers. -
Quotation System
Built a bespoke quote request engine, enabling trade customers to generate quotations for large or custom orders. -
Flexible Pricing Models
Designed a multi-tier pricing structure to distinguish between general retail customers and trade clients. -
Responsive Web Design
Delivered a fully responsive experience optimised for all screen sizes. Mobile users benefit from a streamlined interface, while desktop users have full access to advanced features.
The Outcome
The project successfully transformed Forest Products’ online presence into a scalable, high-performing eCommerce platform. As a result, the business saw a significant improvement in user engagement and conversion rates, alongside increased efficiency in managing inventory, pricing, and customer interactions. The new platform effectively supports both end-consumers and trade professionals with tailored experiences, earning positive client feedback for its ease of use, mobile optimisation, and flexible backend. Additionally, the modular architecture provides a strong foundation for future digital growth and feature expansion.
