The client

Above and Beyond. Creating a brand for a private hire taxi company.

AAB are a private hire taxi company, professional and fully trained, licensed and accredited in both assisted and Special Educational Needs (SEN) transport. We were asked to create a logo and an overall look that projected reliability, trust, security and stability. AAB are professional in their approach to customer care and the branding and website needed to reinforce that.

We hit the brief first time…

Take a look at AAB's website

Scope

  • Branding
  • Vehicle Livery
  • Web Design and Development
  • Booking System

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Special Requirements

Design, Web and Print

We began by crafting a bold and professional new logo that reflects AAB Transport’s values of reliability, care, and professionalism. This refreshed identity laid the foundation for a consistent visual presence across all platforms.

We then applied the new branding to a full vehicle livery design, ensuring their vehicles stood out with a clean, modern, look—boosting local visibility and brand recognition.

To enhance their digital presence, we designed and developed a responsive website featuring a custom-built internal booking system. This allows customers to easily schedule transport while giving AAB staff a streamlined, efficient way to manage bookings.

To complete the brand rollout, Artytype also provided business cards and other print services.